Privacy Policy

WIDE ORDER MEDIA AND COMMUNICATION PLC operates IMela, a marketplace and growth platform available through https://imela.tech. This Privacy Policy explains how IMela collects, uses, stores, shares, and protects personal information when you use our marketplace, wallet, messaging, referral, advertising, social account connection, creator campaign, and related support services.

By accessing or using IMela, you acknowledge that your information may be processed as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the platform.

We collect information you provide directly, information generated through your use of the platform, and limited information from third-party services you choose to connect.

• Account and profile information, such as your name, phone number, email address, profile image, role, business details, and identity or verification information you submit.
• Marketplace and transaction information, such as product listings, service requests, orders, quotations, contracts, milestones, wallet activity, deposit and withdrawal requests, payment references, escrow records, and dispute-related information.
• Communication data, such as messages, conversation metadata, support requests, notification preferences, and records needed to maintain platform safety and service quality.
• Advertising and campaign data, such as ad request content, uploaded images, campaign settings, selected channels, budgets, promotion targets, invited creators or channels, content URLs, performance metrics, review notes, and approval history.
• Social and creator connection data, such as connected Facebook pages, Instagram pages, Telegram channels or groups, TikTok accounts, YouTube accounts, external account identifiers, usernames, profile images, granted permissions, token expiry details, and related metadata needed to maintain integrations.
• Referral and engagement data, such as referral links, commission records, clicks, engagement signals, and activity associated with rewards programs.
• Technical and device information, such as IP address, browser or device type, app settings, log data, cookies or similar technologies, and diagnostic data used to secure and improve the service.

• To create and manage user accounts, business profiles, storefronts, creator channels, and platform permissions.
• To process orders, quotations, contracts, wallet transactions, deposits, withdrawals, escrow operations, and other platform workflows.
• To deliver messaging, notifications, customer support, moderation, fraud prevention, and service reliability functions.
• To review, approve, distribute, measure, and administer advertising campaigns and creator participation programs.
• To connect, maintain, and validate third-party services such as Facebook, TikTok, YouTube, Telegram, payment tools, analytics providers, and notification infrastructure.
• To personalize features, improve search and discovery, analyze platform performance, and develop new services.
• To enforce our Terms of Service, investigate misuse, respond to legal requests, and protect IMela, our users, and third parties.

Where applicable, we process personal information because it is necessary to provide the services you request, to comply with legal obligations, to pursue legitimate business interests such as fraud prevention and platform improvement, or based on consent that you provide for specific activities such as optional integrations or marketing communications.

When you connect third-party accounts such as Facebook, TikTok, YouTube, or Telegram, you authorize IMela to receive and process the account data and permissions necessary to provide the requested functionality.

We do not sell your personal information. We may share information only as reasonably necessary for platform operations and legal compliance.

• With other users when required to complete transactions or platform features, such as showing seller, buyer, creator, advertiser, or channel details relevant to listings, campaigns, contracts, or communications.
• With service providers and processors that help us operate the platform, including hosting, messaging, analytics, customer support, payment processing, identity verification, notification delivery, and security services.
• With third-party platforms you choose to connect, including social media and creator platforms, so that campaigns, account linking, content validation, analytics, or related services can function.
• With professional advisers, auditors, regulators, law enforcement, or courts when disclosure is required by law, lawful request, or to protect legal rights and safety.
• As part of a merger, acquisition, financing, restructuring, or sale of assets, subject to appropriate confidentiality and transition safeguards.

IMela includes tools that allow advertisers, businesses, channel owners, and creators to connect social accounts and run campaigns across supported services. When these features are used, IMela may process campaign instructions, creative assets, account metadata, creator submissions, public performance metrics, validation outcomes, and payout-related records.

If you connect Facebook, TikTok, YouTube, Telegram, or other supported services, your use of those services also remains subject to their own privacy policies and terms. IMela is responsible only for the data we receive and process within our own services.

We retain personal information for as long as reasonably necessary to provide the services, maintain business and financial records, resolve disputes, enforce agreements, comply with legal obligations, and support security investigations.

Retention periods may differ depending on the type of record. For example, financial, transaction, campaign, and safety-related records may be retained longer than ordinary browsing or session data.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, disclosure, or alteration. These measures may include access controls, audit logging, secure infrastructure, and role-based restrictions.

No method of storage or transmission is completely secure. You are responsible for maintaining the confidentiality of your credentials and for using the platform in a secure manner.

IMela may use infrastructure, processors, and integration partners that operate in multiple countries. By using the platform, you understand that your information may be processed in jurisdictions outside your immediate location, subject to reasonable contractual, technical, or organizational protections.

• You may review and update certain profile and business information directly within your account.
• You may disconnect supported third-party integrations where those options are available, though some features may stop working afterward.
• You may request access, correction, deletion, or restriction of certain personal information, subject to legal, contractual, fraud-prevention, financial-recordkeeping, and safety exceptions.
• You may opt out of certain promotional communications, while still receiving transactional and service-related notices.

IMela is not intended for children under the age of 15. We do not knowingly collect personal information from children below this age threshold. If you believe a child under 15 has provided personal information to IMela, please contact us so we can review and take appropriate action.

The platform may contain links to third-party websites, applications, payment tools, and social platforms. IMela does not control and is not responsible for the privacy practices of those third parties. You should review their policies before providing information to them.

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or operational practices. When we make material changes, we may update the effective date and provide additional notice through the platform or other appropriate channels.

If you have questions, requests, or complaints about this Privacy Policy or our data practices, please contact WIDE ORDER MEDIA AND COMMUNICATION PLC using the details below.

• Support: https://imela.tech/support
• Email: info@imela.tech
• Phone: +251915844494